Strategic Intent
Insights for Building and Sustaining Brands

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OUR WORK
The principal and Strategic Intent have worked for the following: 


Disciplines:
  • Advertising
  • Branding
  • Business-to-Business (B2B)
  • Business-to-Consumer (B2C)
  • Cause Marketing
  • Clinical Trial Recruitment
  • Concept Development
  • Corporate Social Responsibility
  • Crisis Communications
  • Employer Branding
  • Internal Communications
  • Message Development/Testing
  • Product Testing
  • Public Affairs
  • Publicity Research
  • Purpose
  • Real Estate
  • Reputation Management
  • Sustainability
  • Thought-Leadership 
Industries:
  • Agribusiness
  • Chewing Gum
  • Commodities
  • Communications
  • Consumer Goods
  • Education
  • Energy/Power
  • Financial Services
  • Food & Beverage
  • Insurance
  • Healthcare
  • Lifestyle
  • Manufacturing
  • Nutrition Marketing
  • Pharmaceuticals
  • Technology
  • Tobacco
  • Travel & Tourism
Audiences:
  • African-Americans
  • Analysts & Investors
  • Boomers
  • Business Decision-Makers
  • Consumers
  • Employees/Prospects
  • Employers
  • Executives (CEO, CMO, CIO, etc.)
  • General Public
  • Hispanics
  • Managers
  • Millennials
  • Men
  • Moms
  • Non-Governmental Organizations (NGOs)
  • Nurses
  • Physicians
  • Registered Dietitians
  • Teens
  • Women
The principal has helped shape product, business and/or messaging strategies for leading organizations including the American Egg Board, Altria, Amylin Pharmaceuticals, Apple Association, Barilla, Burson-Marsteller, C-Change, Career Education, Caterpillar, Chase, Chicago YMCA, Children’s Memorial, Dairy Management, Dowbrands, Edelman, Foodminds, Golin Harris, Grocery Manufacturers Association, HSBC, Iams, International Food Information Council, Kellogg’s, Kraft, Mead Johnson, Manpower, Medtronic, Motorola, National Cattlemen's Beef Association, Old Navy, Oscar Mayer, Perfetti van Melle, Pfizer, Scotts Miracle-Gro, Starbucks, Takeda, UIC, USAA, Wal-Mart, Wrigley, Zebra Technologies, and many others.