Strategic Intent
Insights for Building and Sustaining Brands

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FOOD NUTRITION MARKETINGCORPORATE REPUTATIONENGAGEMENT & COMMUNICATIONMILLENNIALS

It's our belief that insights drive communications.

This is never more apparent than in the food sector where the evolving media landscape greatly influences purchase and consumption patterns. That's where our food and nutrition practice fits. We specialize in the research that enables communicators to capitalize on the nutrient benefits that have the power to positively differentiate commodities and brands. Our experience is broad and deep. Below is a snapshot of some of the many food projects we've worked on.
Food Categories

Beans/legumes
Cheese
Condiments
Confections
Chewing gum
Coffee
Dairy
Fruits
Grains
Infant formula
Juice
Lunch meat
Meat
Pet food
Vegetables

Nutrient Topics

Antibodies
Antioxidants
B-Complex 
Carbohydrates
Choline
Fats
Fiber
Iron
Lutien
Minerals
Protein
Sodium
Vitamins
Zeaxanthin
Zinc
Issues

Calorie counting
Chemicals
Dietary guidelines
Fair trade
Food safety
Grass fed
Green marketing
Mental acuity
Natural 
Physical activity
Processed foods
Trust
Weight management
Wellness

Emerging Topics

Brand purpose
Cancer messaging
Carbon footprint
Conscious capitalism
CSR
Energy balance
Fiber
GMOs
Lactose intolerance
Nutrient density
Organic
Probiotics
Social responsibility
Whole grains
Labeling

Brand
Corporate
Nutrition facts panel