Who We Are
Strategic Intent is an independent full service research company committed to improve business success for brands and corporations.
The team at Strategic Intent is proud to include a professional group of individuals who have amassed great expertise in research, communications, marketing and practical work experience. We believe these biographies will make it clear why our clients find real value in our offerings.
The Team
Peter Mitchell
Pete founded Strategic Intent in 2008 to help organizations better address their business challenges through marketing research insights. He has significant experience in the design, execution and delivery of strategic marketing research that drives communications decision-making.
Prior to forming Strategic Intent Mitchell spent eight years as Executive Vice President in Chicago with StrategyOne, a research consultancy within Edelman. In earlier roles he managed extensive business practices at Harris Interactive (Wirthlin Worldwide) and Synovate (Market Facts).
He is a member of the Marketing Executives Networking Group (MENG) that merged with the American Marketing Association in 2017 as the Executive Circle. He serves on the insights leadership committee of the Chicago AMA. He received a Bachelor of Arts degree in American Studies at Knox Collage and a MBA from Kellogg. He is enthusiastic about exercise and spends most summers at the sailing beach. Pete and his wife Laurel live in Evanston, Illinois. They have three children.
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