Work
We offer insights to support a spectrum of disciplines, industries and target audiences.
Click here to see our specialized expertise with Food, Health & Nutrition or with Employee Engagement & Internal Communications.
Disciplines
Advertising, Branding, B2B, B2C, Cause Marketing, Clinical Trial Recruitment, Concept Development, Corporate Social Responsibility, Crisis Communications, Employee Engagement, Employer Branding, Employee Experience, Internal Communications, Message Development/Testing, Product Testing, Public Affairs, Publicity Research, Purpose, Real Estate, Reputation Management, Sustainability, Thought-Leadership
Industries
Agribusiness, Chewing Gum, Commodities, Communications, Consumer Goods, Education, Energy/Power, Financial Services, Food, Insurance, Healthcare, Lifestyle, Manufacturing, Nutrition Marketing, Pharmaceuticals, Technology, Tobacco, Travel & Tourism
Audiences
African-Americans, Analysts & Investors, Boomers, Business Decision-makers, Consumers, Employees/Prospects, Employers, Executives (C-Suite, etc.), General Public, Influences, Hispanics, Journalists, Managers, Millennials, Men, Moms, NGO's, Nurses, Physicians, Registered Dietitians, Teens, Women
Assignments
The principal has helped shape product, business and/or messaging strategies for leading organizations including the American Egg Board, Altria, American Heart Association, Amylin Pharmaceuticals, Archdiocese of Chicago, Apple Association, Astra Zeneca, Barilla, Burson-Marsteller, C-Change, Career Education, Caterpillar, Chase, Chicago YMCA, Children’s Memorial, Dairy Management, Deloitte, DowBrands, DuPont Pioneer, Edelman, Gagen McDonald, FoodMinds, Gateway Foundation, Golin Harris, Grocery Manufacturers Association, HSBC, Hub International, Iams, International Food Information Council, Kellogg’s, Kemper Lesnik, Kraft, Mead Johnson, Manpower, McDonald’s, Medtronic, MetroPCS, Motorola, National Cattlemen's Beef Association, Old Navy, O’Malley Hansen, Oscar Mayer, Pediatric Sun Protection Foundation, Pfizer, Reputation Partners, Savo, Scotts Miracle-Gro, Starbucks, Structure Tone, Takeda Pharmaceuticals, The Joint Commission, University of Illinois Chicago, USAA, Wal-Mart, Wrigley, Zebra Technologies, Zeller Realty Group, Zeno and many others.
Client Accolades
-
Strategic Intent is great to work with. Not only do they design and conduct excellent research, Pete also provides a great sounding board to prepare me for dialog with leadership. (Employee Engagement Assignment)
-
I'm thrilled with how the research projects you supported us on went, and so was the client. You brought rigor and an analytical approach that was needed and one that we could not do ourselves. (Internal Communications Assignment)
-
Pete stands in a league of his own. He was brought to us by a specialty agency (food industry) and we quickly realized that we wanted him involved in each and every conversation. The particular project he helped us with was very complicated and takes a very long time to learn and understand – I have never seen anyone pick up the business so quickly and understand it so thoroughly and be in a position to provide strategic input as Pete. He moderated three rounds of qualitative focus groups – one of the best moderators I have ever worked with. His analysis of the research was spot on and led to several “ah-ha” moments for us that we eventually used to make drastic overhauls, not just to our marketing, but also in our business model and operations. He truly helped us change the trajectory of the program. He is great with clients and works hand in glove with the agency. So, yes, I highly recommend him – you will be very pleased to work with him. (Health Brand Issue & Reputation)
